And a little
help from AI
Build with purpose
The strategy co-pilot that guides you on what to build next.
Discover Insights
Map Your Strategy
Plan Roadmap
Your Squad aggregates customer feedback, aligns it to your goals, and surfaces opportunities to build from.
Discover Insights
Map Your Strategy
Plan Roadmap
Your Squad aggregates customer feedback, aligns it to your goals, and surfaces opportunities to build from.
"Cursor for product management"
"Cursor for product management"
Trusted by 5,000+ product teams, from day one start-ups to large enterprise
Trusted by 5,000+ product teams, from day one start-ups to large enterprise
Why product strategy?!
Our tools for managing products aren’t working.
Teams need to build around both business and customer needs in order to drive KPIs and satisfy customers—the expected win-win.
Today’s tools don’t support that.
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Building around the HiPPO instead of your customers?
Endless backlogs and feature factories?
Unable to capture all your customer feedback?
Overwhelming amounts of data and administration?
Analysis paralysis?
Misaligned team?
Squad is the tool for knowing
what to build next.
Squad is the tool for guidance on what to build next.
Using a Squad of AI agents, we connect your desired business goals with customer feedback and usage analytics, to create and maintain your roadmap.
Actionable
Insights
Actionable Insights
Squad's Discovery agent turns raw user feedback into actionable opportunities, identifying trends and areas for improvement, saving you sifting through mountains of data.
See Discovery
Mapped out
strategy
Mapped out strategy
Get top down visibility and guidance with Squad's opportunity-solution trees (OSTs), ensuring your team is aligned and focused on the most impactful tasks.
See Strategy
Roadmap with ease
Roadmap with
ease
Automate the manual labor of prioritising, writing and updating product documentation such as PRDs using Squad’s Planning agent.
See Roadmap
Integrate into your
existing workflow
Integrate into your existing workflow
Integrate into your existing workflow
Whether you capture customer feedback in TypeForm, write product requirements in Atlassian, or build in Cursor, Squad fits any existing product workflows.
How we do it
Squad breaks down product work into smaller automated phases each driven by it’s own specialised AI agent. Together these create an agentic system for product discovery, strategy, and roadmapping.
Squad breaks down strategy work into smaller automated phases each driven by it’s own specialised AI agent. Together these create an agentic system for product discovery, strategy, and roadmapping.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a one page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and tasks, then generate requirements for your tool of choice, such as Linear Issues or raising a PR in Cursor.
Hear from our customers
Hear from our customers
"A fantastic tool that should be mandatory for every product manager."
Karl Hackel, Product Leader @ GoLance
"Hands down the best product discovery tool I've used."
Brynn Chadwick, Lead Product Manager @ A Team
"I used to spend hours explaining the why of my roadmap, now I send a link."
Ben van Orsten, Founder @ Prodable.ai
"About time there was a tool focused on the full product lifecycle"
Rose Hewetson, Founder @ Langbein
"A fantastic tool that should be mandatory for every product manager."
Karl Hackel, Product Leader @ GoLance
"Hands down the best product discovery tool I've used."
Brynn Chadwick, Lead Product Manager @ A Team
"I used to spend hours explaining the why of my roadmap, now I send a link."
Ben van Orsten, Founder @ Prodable.ai
"About time there was a tool focused on the full product lifecycle"
Rose Hewetson, Founder @ Langbein
"A fantastic tool that should be mandatory for every product manager."
Karl Hackel, Product Leader @ GoLance
"Hands down the best product discovery tool I've used."
Brynn Chadwick, Lead Product Manager @ A Team
"I used to spend hours explaining the why of my roadmap, now I send a link."
Ben van Orsten, Founder @ Prodable.ai
"About time there was a tool focused on the full product lifecycle"
Rose Hewetson, Founder @ Langbein
"A fantastic tool that should be mandatory for every product manager."
Karl Hackel, Product Leader @ GoLance
"Hands down the best product discovery tool I've used."
Brynn Chadwick, Lead Product Manager @ A Team
"I used to spend hours explaining the why of my roadmap, now I send a link."
Ben van Orsten, Founder @ Prodable.ai
"About time there was a tool focused on the full product lifecycle"
Rose Hewetson, Founder @ Langbein
Squad is building towards a world in which anyone can develop and manage software, properly.
Join us in building user-centric products that deliver on your bottom line.
Join us in building user-centric products that deliver
on your bottom line.
FAQs
Where does Squad fit into the product development process?
What does product strategy involve?
Does Squad offer a free trial?
How much will Squad cost?
Which LLM models do you use and is any information passed to them?
How do I know my data is safe?
FAQs
Where does Squad fit into the product development process?
What does product strategy involve?
Does Squad offer a free trial?
How much will Squad cost?
Which LLM models do you use and is any information passed to them?
How do I know my data is safe?
FAQs
Where does Squad fit into the product development process?
What does product strategy involve?
Does Squad offer a free trial?
How much will Squad cost?
Which LLM models do you use and is any information passed to them?
How do I know my data is safe?
FAQs
Where does Squad fit into the product development process?
What does product strategy involve?
Does Squad offer a free trial?
How much will Squad cost?
Which LLM models do you use and is any information passed to them?
How do I know my data is safe?
